The profile banner is the largest visual element a potential subscriber sees when landing on your page. While its importance fades after the person subscribes, it plays an absolutely crucial role in that initial visitor decision to subscribe.
The biggest hurdle for most creators when setting up their banner is the awkward format requirements. This technical difficulty is often why creators underutilize the banner or fail to leverage its full potential as a high-impact marketing tool.
Of course, there are exceptions to every strategic recommendation. If your creative vision requires you to show off your full body, you can certainly do that.
However, we strongly advise you to try our approach first, track your results, and compare them against any exceptions. Success is always measured by the data, and the only way to know what truly converts your traffic is by tracking your Conversion Rate. You can calculate it using this formula:
$$ \text{CR} = \frac{\text{New Subscribers}}{\text{Profile Visitors}} \times 100 $$
For example: (350 New Subscribers / 10,000 Profile Visitors) x 100 = 3,5% Conversion Rate
$$ \frac{\text{350}}{\text{10 000}} \times 100 = 3,5 $$
This simply means that 3,5% of all people who visit your page end up subscribing.
